RENTING A MAIL LIST: 10 CRITERIA

Chattanooga, TN Burk Pendergrass
The Tennessee Mountain Man

RENTING A MAIL LIST: 10 CRITERIA

Wednesday, 10 October 2007

All internet marketers, especially newbies, know and understand that you need more sales and more profits TODAY! You simply can't wait for something to happen. You must find some way to make things happen. You must become your own advocate, consultant, promoter, and rain maker.

You must swiftly become a mover and shaker in your own little niche or be forever consigned to the nether lands of the internet and it's directories and search engines. But, how?

How? That is literally the billion dollar question. Marketers spend billions each year searching for the magic formula. They hop from program to program, run from one guru to another, and purchase untold 'how to' E books. Only to discover at the end of it all that they have spent much more than they made.

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Wouldn't it be great if we had this innate ability to cope with these modern days bad lands like the fully formed baby chick that knows to crack the egg shell in which it formed and escape or it dies. Boy that is the internet marketer. Crack the code and escape or die!

Then like that little ball of fluff that just escaped the womb which could have become it's coffin, we must instinctively know to begin eating, what to eat, and where to find it. A worm is good, a snake is not! Be careful who and what your hitch your wagon to.

One tried and true method of marketing...maybe the most profitable...is direct marketing via E Mail or desktop. A word of caution here though. SPAM is to be avoided like the plague! Not only will turn off potential clients, it is illegal.

When I was in the brick and mortar world of business and wanted a particular client I found a way to get introduced to that person. I seldom did cold calls, and knew when I did, I normally had months of relationship and trust building ahead of me before I could hope to secure his business. The same thing applies to, and can and should be done on the www.

When selecting an e-mail marketing firm below are 10 succinct criteria which must be met.

1. Professional, fast and reliable service.
2. Free marketing consultation.
3. Instant worldwide reach.
4. Reach targeted prospects.
5. Iron-clad guarantee makes it risk-free.
6. Affordable and low ad-rates.
7. Real time tracking and reporting.
8. Easy-to-use marketing admin interface.
9. Free help with ad-copy presentation.
10. Excellent support. Live chat, telephone, email...

tmm